INSIGHTS: 343 Key Thoughts to Shape, Steward and Cultivate Your Brand

INSIGHTS: 343 KEY THOUGHTS TO SHAPE, STEWARD AND CULTIVATE YOUR BRAND

By Kerry Bural

Please enjoy these practical insights! My hope is that they will help you shift your trajectory toward more substantive impact as you shape, steward and cultivate your brand.

kerry-buralMy heart is to help leaders think more clearly about how to build their personal and organizational brands for greater ministry impact and influence. The following thoughts have been compiled from my Twitter stream plus a few random blog posts and client whiteboard sessions.

Each has emerged from the process of serving ministry leaders as they wrestle with how to effectively build their brands.

Excerpts from INSIGHTS below …

Branding is much more than a logo, tagline or website. Those are merely brand identity assets.
Brand leadership is about discerning and articulating your unique DNA.
Your ministry branding must reflect your values, strengths, and motivations. Make it authentic.
A primary goal of branding is to initiate, cultivate, facilitate and influence conversations.
Strong ministry brands are built through insight, intentionality and intensity.
Robust brand only emerges by executing against written strategies intent on causing them to manifest.
You are ALWAYS representing and reinforcing something about your nonprofit brand.
If our ministries are really about HIM, we should pray for wisdom and direction in ALL our creative and strategic efforts.
To build your brand, you must shape your brand.
At least in part, brand stewardship is about sharing meaningful thoughts and ideas that pull people toward your DNA.
Building robust brand is about noticing, discerning and articulating sentiments, affinities and preferences.
Building a strong ministry or nonprofit requires massive heart, imaginative creativity, thoughtful strategy and well-executed tactics.
When ministry building, focus on the clarity and sequence of core values, vision, mission, strategy, tactics, then execution.
Consistent frustration in any given area often reveals a lack of clarity.
Listening provides perspective, perspective yields clarity, and clarity solidifies direction. Are you listening?

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INSIGHTS: 343 KEY THOUGHTS TO SHAPE, STEWARD AND CULTIVATE YOUR BRAND

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