Find us on Instagram
Join our subscribers list to get the latest news, updates and special offers.
Client Spotlight:
Healing Hands International
After over two years of partnering with agencies and designers with the goal of refreshing their visual identity, HHI came to us with a sense of urgency and discouragement that so far, none of the designs were right for their needs. Their timeline was tight, with just a few months left before they needed to launch their new identity.
What we did ...
We felt confident we could deliver what no one else could for over two years, because we are confident in our time-tested approach and stellar team of designers and project managers. First and foremost, we prioritize hearing our clients, then understanding the personal touch of their brand, and getting to the root concept so that our designs are not shots in the dark but targeted efforts towards brand cohesion.
“Resonate Group was a breath of fresh air for our marketing team! They made the daunting project of redesigning our logo a seamless process. They were excellent to work with from start to finish. We are eager to work on our new project with this group.”
- Cristen Harper
Senior Marketing Director
Healing Hands International
Visual Identity Refresh
A refreshed visual identity is different from a ground up visual identity development. When we are refreshing an existing identity, we ask questions like, “How can we mature and progress what has already been working?” rather than pulling out new concepts to pursue. Their leadership and audience have been so delighted with the outcome—which both captured their history as an organization and yet brings them into the future with energy and freshness that shows they are still here to serve.
Brand Architecture
Brand hierarchy is critical when moving from a primary logo to program identities. We started by working with HHI through our Brand Architecture process to help determine hierarchy and priorities within each program, so that our designs would be both on-brand and helpful towards the larger ministry objectives.
Program Design
We then moved to designing secondary and tertiary identities for their programs, with the goal of clearly helping their donor base understand the key ways they help the people they are called to serve.
