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As we say often, every decision is a brand decision. Brand-minded people often shudder when money is brought up (as you'll see in these videos), and likewise, financial-minded folk often don't understand what their brand team does. Today we've pulled together a conversation to unpack the interplay between the two worlds, and how to shape the story money is telling you so that it's working for your organization's mission. We learned a lot from Michelle and are excited to share this with you.